If a lack of qualified and skilled employees is holding your company back, you’re not alone. Many companies in our region are feeling the impact of a talent shortage, leading to:
Current hiring practices are no longer effective in filling positions that require technical or advanced skills. Today’s tough labor market demands new strategies to attract and develop skilled talent.
Companies throughout the world and in Rockingham County have been able to gain a competitive advantage and train a new generation of skilled team members through a registered youth apprentice program.
The Rockingham Apprenticeship and Technical Opportunities Program, also known as RockATOP, uses a proven model to help you build your own reliable talent pipeline. With apprenticeship, your company can take a proactive approach to workforce talent challenges. You’ll help prepare apprentices to use advanced skills to innovate, lead, and boost your company to success.
Employers are able to:
Apprentices are able to:
Learn more about how students earn and learn during apprenticeship.
Apprenticeship can be customized for companies of all sizes and from any type of industry sector.
Currently, the RockATOP program has employers from a number of industry sectors, including:
The RockATOP team and other local companies who have successfully implemented youth apprenticeship programs provide ongoing support and guidance. You’ll be able to learn from peers and build relationships with other business and education leaders in the community.
The apprenticeship model allows you to create a long-term talent pipeline that helps protect you from negative market forces. It’s a program that builds momentum each year and has a positive impact on both your business and the community.